Everyday is a Special Day (for your customers)

Everyday is a Special Day (for your customers)

With Valentine’s Day coming up in a few days, it is easy to come up with deals for your clients to make them feel special while hopefully padding your cash box.  However, the special treatment you give to your customers on this day does not have to be limited to only one day a year.  Every day is an opportunity to showcase to your clients their importance to your business, even if it is not highlighted in a calendar. One way to easily incorporate deals for clients and highlight different…

Redefining Success

Redefining Success

Billion dollar corporations are relatively new creations in the story of human history.  As a person who works in business and economic development, the continual push is to find and support the next Zuckerberg or Musk.  However, that is not the ambition for many of those interested in starting and growing business.  For most, the goal is to create some semblance of a comfortable lifestyle, where they have control over what they work on, who they work with and, sometimes, how often they work. After thinking about this premise for…

The Math to a Million

The Math to a Million

As many millionaires have said before, “Making the first Million is the hardest”.  More than the math, it is the mindset that it takes to reach this milestone that less than 1% of the US population has reached.  It is hard for many people to fathom making that kind of money, so I decided to break it down.  What does it really take to make $1 million a year?  Now this with a bunch of caveats.  For example, I am not including taxes or expenses in this number, so while…

Alternatives Ways to Start A New Business

Alternatives Ways to Start A New Business

When thinking of starting a business, most new entrepreneurs first impulse is to build a business from the ground up.  However, one very prominent and less risky way to enter the world of entrepreneurship is buying a business that already exists.  This can be through a straight acquisition of a stand alone business or by buying into a franchise.  There are tons of tools that exists to help you determine if this is the right step for you. Here are some things for your to consider if you are taking…

How to Build Strategic Partnerships

How to Build Strategic Partnerships

Building strategic partnerships are of paramount importance to your business.  The right partnerships can help you enter new markets, build new products and expand your client base.  However, building the right partnerships can take time, effort and its own type of strategy.  Once you have taken the time to identify the right organizations and companies which you would like to work with to reach your goals, the key is making the connection. Here are some tips you can use to help you build alliances with organizations without being seen as…

If You Build Your Credit, They WILL Come!!!

If You Build Your Credit, They WILL Come!!!

Unlike the credit card offers we are buried with when we enter college, the process of building business credit can be a bit more elusive.  However, working to build your business credit is super important to any business owner, especially those who may have less than perfect personal credit. Good business credit is not only important if you are looking to obtain loans, but it can also be important for attracting new clients and opening up a range of payment options with your vendors.  This is because, unlike personal credit,…

Planning for Productivity in 4 Steps

Planning for Productivity in 4 Steps

Being productive has a range of definitions from one business owner to another and you have to decide what a “productive” day, week or month looks like for your business.  The best way to do that is to set goals and work toward achieving them.  This is generally easier said than done, but I have provided 5 tips to help you reach your optimal level of productivity.  So ….  here we go! 1. Set SMART Goals Setting goals is not as easy as it sounds.  It is easy to say…

Entering the Experience Economy

Entering the Experience Economy

I am a big advocate of new and emerging economies. My favorites are the Experience and On-Demand Economies. I will speak about the explosion of the On-Demand Economy in a later blogpost, but this one is focused on the Experience Economy. I love, love, love the Experience Economy and I have been pushing it to my clients for years. So what is the Experience Economy? It is the practice of figuring out how to find a way to give your clients/members/customers an experience as a part of the sales process….

Networking: Personal Marketing At Its Best

Networking: Personal Marketing At Its Best

  I have never liked being around big groups of people.  Citywide festivals and crowded concert arenas just are not my thing.  It took some time to figure out why this was the case because I do like going new places and trying new things.  However, there was always this constant anxiety that came along with these new adventures: There will be other people there and I might be forced to talk to them.  You see, the art of small talk was a skill I had not yet mastered.  The…

Becoming A Dangerous Start Up

Becoming A Dangerous Start Up

Entrepreneurship is all about taking risks.  Seeing an opportunity to fill a need and doing what you need to do to fill it when others will not.  The most successful ventures are those that take the biggest risk and venture into unknown territory and create entirely new industries. One of quotes attributed to Henry Ford addresses this phenomenon where he stated “If I had asked people what they wanted, they would have said faster horses.” These days many of the barriers that exist to creating new industries and filling needs that people do not even…