How to Choose Solutions to Help You Start (and Run) Your Small Business

How to Choose Solutions to Help You Start (and Run) Your Small Business

Everyone wants to know the “right” steps they need to take to start a business.  How can I make sure I am compliance? What paperwork do I need to file? How do I actually get started?  While important questions, there is not one right answer.  The answer differs for every single one of my clients.  It can depend on how much work they have done so far in their business, the industry they are in, the amount of money they have to invest and many more variables. However, one thing…

Hacking Social Media: Take Less Time to Get Better Results

Hacking Social Media: Take Less Time to Get Better Results

Everyone (by now) should know the power of social media.  And its influence on people’s buying behavior should be no surprise.  After all, when you think about it, social media is just word of mouth on steroids. But being effective and successful in social media can be time consuming.  The constant changes and upgrades can be overwhelming.  Keeping up with these changes while making time to create content that is social media worthy can become a full time job by itself. To be truthful, there are tons of shortcuts and…

The One Thing You Need To Do To Monetize Social Media

The One Thing You Need To Do To Monetize Social Media

There are alot of articles in the universe about how to increase likes on facebook, followers on twitter and instagram, scopers on periscope and so on.  And this is great information.  However, getting those likers, followers, and scopers to convert to paying customers is a whole different ballgame.  Statistics show that (on average) less than 2% of your social media followers will ever buy from you.  So while focusing on gaining a following in social media is good to just get your name out there, it is not enough to…

3 Time Management Tips for Those With No Time

3 Time Management Tips for Those With No Time

It is easy to get caught up with small tasks that eat away at your time daily.  To ensure you use the limited time you are provided in a day most efficiently, here are 3 tips that you can begin to incorporate immediately to add precious minutes and hours to your day. 1. Set project goals daily It is easy to overwhelm yourself and try to get as much done as possible on any given day.  To help you manage this impulse, set one or two BIG project goal per…

3 Ways to Boost Productivity Using Rituals

3 Ways to Boost Productivity Using Rituals

The term “ritual” can have a negative connotation from time to time.  It can harken thoughts of cults and other subcultural phenomena.  After all rituals are usually used when one doesn’t want to think for oneself and relinquishes that power to another.  However, that does not and should not always be the case.  When used appropriately, rituals can help you be more productive by stopping you from wasting time on tasks that are trivial and allow you to focus on those tasks that are imperative.  Here are 3 rituals to…

The “New Work” – Redefining Work for a New Generation

The “New Work” – Redefining Work for a New Generation

I remember from my days in grammar school the mantra that was incessantly beat into our brains in school.  Get an education so you can get a good job and work until retirement.  Even then, that seemed like a horrible existence.  Spending so much time and money to help others reach their dreams and then retire.  Not my cup of tea at all. While not a big fan of western movies or tv shows at all, I also remember how in these shows and movies everyone was known in the…

Managing Technology Within Your Business

Managing Technology Within Your Business

The speed that technology changes is fast.  Really, really fast.  Keeping up with the trends and tools that are available for business is a daunting task for any company, no matter the size.  Large companies dedicate entire departments to social media management and technology implementation and this is a luxury most small business owners only dream of. Did you know that most business owners have to navigate between 10 – 15 software solutions daily? Having different programs and websites that control everything from email management, calendars, event promotion, marketing and…

S.E.O….OoooooO

S.E.O….OoooooO

If I could put some sound on this blogpost, you would hear the guards of the castle of the Wicked Witch of the West chanting as they make their way into that scary castle.  You know that part of the Wizard of Oz where the Tinman, Lion and Scarecrow are preparing to enter the castle to save Dorothy before the sand runs out of the hour glass?  That chant.  For a family movie, that is a fairly dark and scary part.  But Dorothy and friends survive to get their wishes…