Redefining Success

Redefining Success

Billion dollar corporations are relatively new creations in the story of human history.  As a person who works in business and economic development, the continual push is to find and support the next Zuckerberg or Musk.  However, that is not the ambition for many of those interested in starting and growing business.  For most, the goal is to create some semblance of a comfortable lifestyle, where they have control over what they work on, who they work with and, sometimes, how often they work. After thinking about this premise for…

Alternatives Ways to Start A New Business

Alternatives Ways to Start A New Business

When thinking of starting a business, most new entrepreneurs first impulse is to build a business from the ground up.  However, one very prominent and less risky way to enter the world of entrepreneurship is buying a business that already exists.  This can be through a straight acquisition of a stand alone business or by buying into a franchise.  There are tons of tools that exists to help you determine if this is the right step for you. Here are some things for your to consider if you are taking…

How to Build Strategic Partnerships

How to Build Strategic Partnerships

Building strategic partnerships are of paramount importance to your business.  The right partnerships can help you enter new markets, build new products and expand your client base.  However, building the right partnerships can take time, effort and its own type of strategy.  Once you have taken the time to identify the right organizations and companies which you would like to work with to reach your goals, the key is making the connection. Here are some tips you can use to help you build alliances with organizations without being seen as…

If You Build Your Credit, They WILL Come!!!

If You Build Your Credit, They WILL Come!!!

Unlike the credit card offers we are buried with when we enter college, the process of building business credit can be a bit more elusive.  However, working to build your business credit is super important to any business owner, especially those who may have less than perfect personal credit. Good business credit is not only important if you are looking to obtain loans, but it can also be important for attracting new clients and opening up a range of payment options with your vendors.  This is because, unlike personal credit,…

Planning for Productivity in 4 Steps

Planning for Productivity in 4 Steps

Being productive has a range of definitions from one business owner to another and you have to decide what a “productive” day, week or month looks like for your business.  The best way to do that is to set goals and work toward achieving them.  This is generally easier said than done, but I have provided 5 tips to help you reach your optimal level of productivity.  So ….  here we go! 1. Set SMART Goals Setting goals is not as easy as it sounds.  It is easy to say…

How to Choose Solutions to Help You Start (and Run) Your Small Business

How to Choose Solutions to Help You Start (and Run) Your Small Business

Everyone wants to know the “right” steps they need to take to start a business.  How can I make sure I am compliance? What paperwork do I need to file? How do I actually get started?  While important questions, there is not one right answer.  The answer differs for every single one of my clients.  It can depend on how much work they have done so far in their business, the industry they are in, the amount of money they have to invest and many more variables. However, one thing…

Networking: Personal Marketing At Its Best

Networking: Personal Marketing At Its Best

  I have never liked being around big groups of people.  Citywide festivals and crowded concert arenas just are not my thing.  It took some time to figure out why this was the case because I do like going new places and trying new things.  However, there was always this constant anxiety that came along with these new adventures: There will be other people there and I might be forced to talk to them.  You see, the art of small talk was a skill I had not yet mastered.  The…

Becoming A Dangerous Start Up

Becoming A Dangerous Start Up

Entrepreneurship is all about taking risks.  Seeing an opportunity to fill a need and doing what you need to do to fill it when others will not.  The most successful ventures are those that take the biggest risk and venture into unknown territory and create entirely new industries. One of quotes attributed to Henry Ford addresses this phenomenon where he stated “If I had asked people what they wanted, they would have said faster horses.” These days many of the barriers that exist to creating new industries and filling needs that people do not even…

Hacking Social Media: Take Less Time to Get Better Results

Hacking Social Media: Take Less Time to Get Better Results

Everyone (by now) should know the power of social media.  And its influence on people’s buying behavior should be no surprise.  After all, when you think about it, social media is just word of mouth on steroids. But being effective and successful in social media can be time consuming.  The constant changes and upgrades can be overwhelming.  Keeping up with these changes while making time to create content that is social media worthy can become a full time job by itself. To be truthful, there are tons of shortcuts and…

The One Thing You Need To Do To Monetize Social Media

The One Thing You Need To Do To Monetize Social Media

There are alot of articles in the universe about how to increase likes on facebook, followers on twitter and instagram, scopers on periscope and so on.  And this is great information.  However, getting those likers, followers, and scopers to convert to paying customers is a whole different ballgame.  Statistics show that (on average) less than 2% of your social media followers will ever buy from you.  So while focusing on gaining a following in social media is good to just get your name out there, it is not enough to…