Everyday is a Special Day (for your customers)

Everyday is a Special Day (for your customers)

With Valentine’s Day coming up in a few days, it is easy to come up with deals for your clients to make them feel special while hopefully padding your cash box.  However, the special treatment you give to your customers on this day does not have to be limited to only one day a year.  Every day is an opportunity to showcase to your clients their importance to your business, even if it is not highlighted in a calendar. One way to easily incorporate deals for clients and highlight different…

Alternatives Ways to Start A New Business

Alternatives Ways to Start A New Business

When thinking of starting a business, most new entrepreneurs first impulse is to build a business from the ground up.  However, one very prominent and less risky way to enter the world of entrepreneurship is buying a business that already exists.  This can be through a straight acquisition of a stand alone business or by buying into a franchise.  There are tons of tools that exists to help you determine if this is the right step for you. Here are some things for your to consider if you are taking…

How to Build Strategic Partnerships

How to Build Strategic Partnerships

Building strategic partnerships are of paramount importance to your business.  The right partnerships can help you enter new markets, build new products and expand your client base.  However, building the right partnerships can take time, effort and its own type of strategy.  Once you have taken the time to identify the right organizations and companies which you would like to work with to reach your goals, the key is making the connection. Here are some tips you can use to help you build alliances with organizations without being seen as…

Planning for Productivity in 4 Steps

Planning for Productivity in 4 Steps

Being productive has a range of definitions from one business owner to another and you have to decide what a “productive” day, week or month looks like for your business.  The best way to do that is to set goals and work toward achieving them.  This is generally easier said than done, but I have provided 5 tips to help you reach your optimal level of productivity.  So ….  here we go! 1. Set SMART Goals Setting goals is not as easy as it sounds.  It is easy to say…

Entering the Experience Economy

Entering the Experience Economy

I am a big advocate of new and emerging economies. My favorites are the Experience and On-Demand Economies. I will speak about the explosion of the On-Demand Economy in a later blogpost, but this one is focused on the Experience Economy. I love, love, love the Experience Economy and I have been pushing it to my clients for years. So what is the Experience Economy? It is the practice of figuring out how to find a way to give your clients/members/customers an experience as a part of the sales process….

Networking: Personal Marketing At Its Best

Networking: Personal Marketing At Its Best

  I have never liked being around big groups of people.  Citywide festivals and crowded concert arenas just are not my thing.  It took some time to figure out why this was the case because I do like going new places and trying new things.  However, there was always this constant anxiety that came along with these new adventures: There will be other people there and I might be forced to talk to them.  You see, the art of small talk was a skill I had not yet mastered.  The…

The One Thing You Need To Do To Monetize Social Media

The One Thing You Need To Do To Monetize Social Media

There are alot of articles in the universe about how to increase likes on facebook, followers on twitter and instagram, scopers on periscope and so on.  And this is great information.  However, getting those likers, followers, and scopers to convert to paying customers is a whole different ballgame.  Statistics show that (on average) less than 2% of your social media followers will ever buy from you.  So while focusing on gaining a following in social media is good to just get your name out there, it is not enough to…

S.E.O….OoooooO

S.E.O….OoooooO

If I could put some sound on this blogpost, you would hear the guards of the castle of the Wicked Witch of the West chanting as they make their way into that scary castle.  You know that part of the Wizard of Oz where the Tinman, Lion and Scarecrow are preparing to enter the castle to save Dorothy before the sand runs out of the hour glass?  That chant.  For a family movie, that is a fairly dark and scary part.  But Dorothy and friends survive to get their wishes…

To Blog or Not to Blog…What is Blogging Anyway?

To Blog or Not to Blog…What is Blogging Anyway?

The advent of social media has opened up a new, free (in most cases) avenue to help individuals market their business.  Along with the social networking, the term blog (short for weblog) was created in 1997 and has since become a major advertising and, for a lucky few, a major revenue generating outlet.  Blogs allow individuals to publicize their thoughts and ideas or highlight their levels of expertise in a given area.  So should you use one in your business? There is no easy answer to this question, but here…

Rome wasn’t built in a day

Rome wasn’t built in a day

And neither will a huge social media following.  So what can you do to help the process along. The key to growing a following is consistent, quality content.  To help you do this, lets take a closer look at what that means. Consistent In order to be successful on social media, you have to be on social media.  That may sound intuitive, but it isn’t.  Setting up a profile and posting once a month is not going to cut it.  However, it is important to note that too much posting…