Everyday is a Special Day (for your customers)

Everyday is a Special Day (for your customers)

With Valentine’s Day coming up in a few days, it is easy to come up with deals for your clients to make them feel special while hopefully padding your cash box.  However, the special treatment you give to your customers on this day does not have to be limited to only one day a year.  Every day is an opportunity to showcase to your clients their importance to your business, even if it is not highlighted in a calendar. One way to easily incorporate deals for clients and highlight different…

Alternatives Ways to Start A New Business

Alternatives Ways to Start A New Business

When thinking of starting a business, most new entrepreneurs first impulse is to build a business from the ground up.  However, one very prominent and less risky way to enter the world of entrepreneurship is buying a business that already exists.  This can be through a straight acquisition of a stand alone business or by buying into a franchise.  There are tons of tools that exists to help you determine if this is the right step for you. Here are some things for your to consider if you are taking…

How to Build Strategic Partnerships

How to Build Strategic Partnerships

Building strategic partnerships are of paramount importance to your business.  The right partnerships can help you enter new markets, build new products and expand your client base.  However, building the right partnerships can take time, effort and its own type of strategy.  Once you have taken the time to identify the right organizations and companies which you would like to work with to reach your goals, the key is making the connection. Here are some tips you can use to help you build alliances with organizations without being seen as…

If You Build Your Credit, They WILL Come!!!

If You Build Your Credit, They WILL Come!!!

Unlike the credit card offers we are buried with when we enter college, the process of building business credit can be a bit more elusive.  However, working to build your business credit is super important to any business owner, especially those who may have less than perfect personal credit. Good business credit is not only important if you are looking to obtain loans, but it can also be important for attracting new clients and opening up a range of payment options with your vendors.  This is because, unlike personal credit,…

Planning for Productivity in 4 Steps

Planning for Productivity in 4 Steps

Being productive has a range of definitions from one business owner to another and you have to decide what a “productive” day, week or month looks like for your business.  The best way to do that is to set goals and work toward achieving them.  This is generally easier said than done, but I have provided 5 tips to help you reach your optimal level of productivity.  So ….  here we go! 1. Set SMART Goals Setting goals is not as easy as it sounds.  It is easy to say…

Entering the Experience Economy

Entering the Experience Economy

I am a big advocate of new and emerging economies. My favorites are the Experience and On-Demand Economies. I will speak about the explosion of the On-Demand Economy in a later blogpost, but this one is focused on the Experience Economy. I love, love, love the Experience Economy and I have been pushing it to my clients for years. So what is the Experience Economy? It is the practice of figuring out how to find a way to give your clients/members/customers an experience as a part of the sales process….

How to Choose Solutions to Help You Start (and Run) Your Small Business

How to Choose Solutions to Help You Start (and Run) Your Small Business

Everyone wants to know the “right” steps they need to take to start a business.  How can I make sure I am compliance? What paperwork do I need to file? How do I actually get started?  While important questions, there is not one right answer.  The answer differs for every single one of my clients.  It can depend on how much work they have done so far in their business, the industry they are in, the amount of money they have to invest and many more variables. However, one thing…

Hacking Social Media: Take Less Time to Get Better Results

Hacking Social Media: Take Less Time to Get Better Results

Everyone (by now) should know the power of social media.  And its influence on people’s buying behavior should be no surprise.  After all, when you think about it, social media is just word of mouth on steroids. But being effective and successful in social media can be time consuming.  The constant changes and upgrades can be overwhelming.  Keeping up with these changes while making time to create content that is social media worthy can become a full time job by itself. To be truthful, there are tons of shortcuts and…

The One Thing You Need To Do To Monetize Social Media

The One Thing You Need To Do To Monetize Social Media

There are alot of articles in the universe about how to increase likes on facebook, followers on twitter and instagram, scopers on periscope and so on.  And this is great information.  However, getting those likers, followers, and scopers to convert to paying customers is a whole different ballgame.  Statistics show that (on average) less than 2% of your social media followers will ever buy from you.  So while focusing on gaining a following in social media is good to just get your name out there, it is not enough to…

3 Time Management Tips for Those With No Time

3 Time Management Tips for Those With No Time

It is easy to get caught up with small tasks that eat away at your time daily.  To ensure you use the limited time you are provided in a day most efficiently, here are 3 tips that you can begin to incorporate immediately to add precious minutes and hours to your day. 1. Set project goals daily It is easy to overwhelm yourself and try to get as much done as possible on any given day.  To help you manage this impulse, set one or two BIG project goal per…