Entering the Experience Economy

Entering the Experience Economy

I am a big advocate of new and emerging economies. My favorites are the Experience and On-Demand Economies. I will speak about the explosion of the On-Demand Economy in a later blogpost, but this one is focused on the Experience Economy. I love, love, love the Experience Economy and I have been pushing it to my clients for years. So what is the Experience Economy? It is the practice of figuring out how to find a way to give your clients/members/customers an experience as a part of the sales process….

How to Choose Solutions to Help You Start (and Run) Your Small Business

How to Choose Solutions to Help You Start (and Run) Your Small Business

Everyone wants to know the “right” steps they need to take to start a business.  How can I make sure I am compliance? What paperwork do I need to file? How do I actually get started?  While important questions, there is not one right answer.  The answer differs for every single one of my clients.  It can depend on how much work they have done so far in their business, the industry they are in, the amount of money they have to invest and many more variables. However, one thing…

Networking: Personal Marketing At Its Best

Networking: Personal Marketing At Its Best

  I have never liked being around big groups of people.  Citywide festivals and crowded concert arenas just are not my thing.  It took some time to figure out why this was the case because I do like going new places and trying new things.  However, there was always this constant anxiety that came along with these new adventures: There will be other people there and I might be forced to talk to them.  You see, the art of small talk was a skill I had not yet mastered.  The…

Becoming A Dangerous Start Up

Becoming A Dangerous Start Up

Entrepreneurship is all about taking risks.  Seeing an opportunity to fill a need and doing what you need to do to fill it when others will not.  The most successful ventures are those that take the biggest risk and venture into unknown territory and create entirely new industries. One of quotes attributed to Henry Ford addresses this phenomenon where he stated “If I had asked people what they wanted, they would have said faster horses.” These days many of the barriers that exist to creating new industries and filling needs that people do not even…

One on One Coaching Available for FREE with Werkflow.co

One on One Coaching Available for FREE with Werkflow.co

Interested in having someone work with you to make your business a success?  Jump on over to the Werkflow.co portal and sign up to get your own business coach.  Each session is customized for you so you are able to meet with a consultant as often or as little as you like…for no fee.  Just join the Werkflow.co platform by visiting www.werkflow.co and get started with your first session asap!!  Learn more about the Werkflow platform at video.werkflow.co or hello.werkflow.co.

Hacking Social Media: Take Less Time to Get Better Results

Hacking Social Media: Take Less Time to Get Better Results

Everyone (by now) should know the power of social media.  And its influence on people’s buying behavior should be no surprise.  After all, when you think about it, social media is just word of mouth on steroids. But being effective and successful in social media can be time consuming.  The constant changes and upgrades can be overwhelming.  Keeping up with these changes while making time to create content that is social media worthy can become a full time job by itself. To be truthful, there are tons of shortcuts and…

The One Thing You Need To Do To Monetize Social Media

The One Thing You Need To Do To Monetize Social Media

There are alot of articles in the universe about how to increase likes on facebook, followers on twitter and instagram, scopers on periscope and so on.  And this is great information.  However, getting those likers, followers, and scopers to convert to paying customers is a whole different ballgame.  Statistics show that (on average) less than 2% of your social media followers will ever buy from you.  So while focusing on gaining a following in social media is good to just get your name out there, it is not enough to…

3 Time Management Tips for Those With No Time

3 Time Management Tips for Those With No Time

It is easy to get caught up with small tasks that eat away at your time daily.  To ensure you use the limited time you are provided in a day most efficiently, here are 3 tips that you can begin to incorporate immediately to add precious minutes and hours to your day. 1. Set project goals daily It is easy to overwhelm yourself and try to get as much done as possible on any given day.  To help you manage this impulse, set one or two BIG project goal per…

3 Ways to Boost Productivity Using Rituals

3 Ways to Boost Productivity Using Rituals

The term “ritual” can have a negative connotation from time to time.  It can harken thoughts of cults and other subcultural phenomena.  After all rituals are usually used when one doesn’t want to think for oneself and relinquishes that power to another.  However, that does not and should not always be the case.  When used appropriately, rituals can help you be more productive by stopping you from wasting time on tasks that are trivial and allow you to focus on those tasks that are imperative.  Here are 3 rituals to…

The “New Work” – Redefining Work for a New Generation

The “New Work” – Redefining Work for a New Generation

I remember from my days in grammar school the mantra that was incessantly beat into our brains in school.  Get an education so you can get a good job and work until retirement.  Even then, that seemed like a horrible existence.  Spending so much time and money to help others reach their dreams and then retire.  Not my cup of tea at all. While not a big fan of western movies or tv shows at all, I also remember how in these shows and movies everyone was known in the…