Hacking Social Media: Take Less Time to Get Better Results

Hacking Social Media: Take Less Time to Get Better Results

Everyone (by now) should know the power of social media.  And its influence on people’s buying behavior should be no surprise.  After all, when you think about it, social media is just word of mouth on steroids. But being effective and successful in social media can be time consuming.  The constant changes and upgrades can be overwhelming.  Keeping up with these changes while making time to create content that is social media worthy can become a full time job by itself. To be truthful, there are tons of shortcuts and…

The One Thing You Need To Do To Monetize Social Media

The One Thing You Need To Do To Monetize Social Media

There are alot of articles in the universe about how to increase likes on facebook, followers on twitter and instagram, scopers on periscope and so on.  And this is great information.  However, getting those likers, followers, and scopers to convert to paying customers is a whole different ballgame.  Statistics show that (on average) less than 2% of your social media followers will ever buy from you.  So while focusing on gaining a following in social media is good to just get your name out there, it is not enough to…

3 Ways to Boost Productivity Using Rituals

3 Ways to Boost Productivity Using Rituals

The term “ritual” can have a negative connotation from time to time.  It can harken thoughts of cults and other subcultural phenomena.  After all rituals are usually used when one doesn’t want to think for oneself and relinquishes that power to another.  However, that does not and should not always be the case.  When used appropriately, rituals can help you be more productive by stopping you from wasting time on tasks that are trivial and allow you to focus on those tasks that are imperative.  Here are 3 rituals to…

The “New Work” – Redefining Work for a New Generation

The “New Work” – Redefining Work for a New Generation

I remember from my days in grammar school the mantra that was incessantly beat into our brains in school.  Get an education so you can get a good job and work until retirement.  Even then, that seemed like a horrible existence.  Spending so much time and money to help others reach their dreams and then retire.  Not my cup of tea at all. While not a big fan of western movies or tv shows at all, I also remember how in these shows and movies everyone was known in the…

Managing Technology Within Your Business

Managing Technology Within Your Business

The speed that technology changes is fast.  Really, really fast.  Keeping up with the trends and tools that are available for business is a daunting task for any company, no matter the size.  Large companies dedicate entire departments to social media management and technology implementation and this is a luxury most small business owners only dream of. Did you know that most business owners have to navigate between 10 – 15 software solutions daily? Having different programs and websites that control everything from email management, calendars, event promotion, marketing and…

S.E.O….OoooooO

S.E.O….OoooooO

If I could put some sound on this blogpost, you would hear the guards of the castle of the Wicked Witch of the West chanting as they make their way into that scary castle.  You know that part of the Wizard of Oz where the Tinman, Lion and Scarecrow are preparing to enter the castle to save Dorothy before the sand runs out of the hour glass?  That chant.  For a family movie, that is a fairly dark and scary part.  But Dorothy and friends survive to get their wishes…

To Blog or Not to Blog…What is Blogging Anyway?

To Blog or Not to Blog…What is Blogging Anyway?

The advent of social media has opened up a new, free (in most cases) avenue to help individuals market their business.  Along with the social networking, the term blog (short for weblog) was created in 1997 and has since become a major advertising and, for a lucky few, a major revenue generating outlet.  Blogs allow individuals to publicize their thoughts and ideas or highlight their levels of expertise in a given area.  So should you use one in your business? There is no easy answer to this question, but here…

Rome wasn’t built in a day

Rome wasn’t built in a day

And neither will a huge social media following.  So what can you do to help the process along. The key to growing a following is consistent, quality content.  To help you do this, lets take a closer look at what that means. Consistent In order to be successful on social media, you have to be on social media.  That may sound intuitive, but it isn’t.  Setting up a profile and posting once a month is not going to cut it.  However, it is important to note that too much posting…

Accounting for Freelancers and Solopreneurs

Accounting for Freelancers and Solopreneurs

The dreaded “A” word!  Let’s face it, it is one of the hardest parts of being in business, but it is also the most important.  Keeping good accounting records is key to understanding if your business is making money, where it is making money and where more money should be invested.  With this in mind and with tax filing deadlines around the corner (see http://smallbizflo.blogspot.com/2015/11/tax-tips-for-small-business.html for tips on filing taxes), I wanted to provide 3 key things you can start doing today to make your accounting more manageable. 1. Store…

How Can I Protect My Work?

How Can I Protect My Work?

A question that all creators and makers have is “How can I protect my work?”.  The answer to that questions depends on the type of work you have created. To give you a little background, I have provided a short explanation of the different kinds of intellectual property, but be careful.  The below does not constitute legal advise and whether you should or could apply for any protection is best to be discussed with an attorney. So here it goes… The Basics of Intellectual Property Protection What is intellectual property?…