Planning for Productivity in 4 Steps

Planning for Productivity in 4 Steps

Being productive has a range of definitions from one business owner to another and you have to decide what a “productive” day, week or month looks like for your business.  The best way to do that is to set goals and work toward achieving them.  This is generally easier said than done, but I have provided 5 tips to help you reach your optimal level of productivity.  So ….  here we go! 1. Set SMART Goals Setting goals is not as easy as it sounds.  It is easy to say…

Hacking Social Media: Take Less Time to Get Better Results

Hacking Social Media: Take Less Time to Get Better Results

Everyone (by now) should know the power of social media.  And its influence on people’s buying behavior should be no surprise.  After all, when you think about it, social media is just word of mouth on steroids. But being effective and successful in social media can be time consuming.  The constant changes and upgrades can be overwhelming.  Keeping up with these changes while making time to create content that is social media worthy can become a full time job by itself. To be truthful, there are tons of shortcuts and…

The One Thing You Need To Do To Monetize Social Media

The One Thing You Need To Do To Monetize Social Media

There are alot of articles in the universe about how to increase likes on facebook, followers on twitter and instagram, scopers on periscope and so on.  And this is great information.  However, getting those likers, followers, and scopers to convert to paying customers is a whole different ballgame.  Statistics show that (on average) less than 2% of your social media followers will ever buy from you.  So while focusing on gaining a following in social media is good to just get your name out there, it is not enough to…

Managing Technology Within Your Business

Managing Technology Within Your Business

The speed that technology changes is fast.  Really, really fast.  Keeping up with the trends and tools that are available for business is a daunting task for any company, no matter the size.  Large companies dedicate entire departments to social media management and technology implementation and this is a luxury most small business owners only dream of. Did you know that most business owners have to navigate between 10 – 15 software solutions daily? Having different programs and websites that control everything from email management, calendars, event promotion, marketing and…

S.E.O….OoooooO

S.E.O….OoooooO

If I could put some sound on this blogpost, you would hear the guards of the castle of the Wicked Witch of the West chanting as they make their way into that scary castle.  You know that part of the Wizard of Oz where the Tinman, Lion and Scarecrow are preparing to enter the castle to save Dorothy before the sand runs out of the hour glass?  That chant.  For a family movie, that is a fairly dark and scary part.  But Dorothy and friends survive to get their wishes…